Local SEO is a vital component of online marketing for businesses today, and using a topical map can greatly enhance its effectiveness.
Firstly, it's pivotal to understand what we mean by a 'topical map'. Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.
To ensure your topical map is effective, it should be modeled around your topical map for local seo audience's typical search queries. Armed with this information, you can pick keywords that will attract organic traffic and build out topic clusters around them.
First and foremost, thorough keyword research must be your initial step. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.
Following keyword research, create topic clusters around your primary keyword for each page. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.
Incorporating a topical map into your local SEO strategy can lead to immense benefits. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.
In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.